The London Eye will serve an interesting role in the Olympics as it will change colors based upon the moods of Olympic fans.
EDF Energy, a London based energy supplier, has developed an "Energy of the Nation" initiative that will light up the world renowned London Eye based upon Twitter users feelings about the Olympics that day.
The people at EDF and MIT grads developed an algorithm that will convert "real-time social emotions into colour and motion-tweets to light show."
The algorithm, known as Sentistrength, will pick up on positive and negative words and can also detect non-words like LOL and OMG. Emoticons and punctuation will also be considered.
So, Twitter users, you now have a chance to illuminate a world famous structure by using LOLZ and an absurd amount of exclamation marks.