'Journey to the Tourney' to Feature Exclusive Video Reports from Tour Popular Yardbarker Bloggers, from Regional Finals Through National Championship
SAN FRANCISCO, March 11, 2010—Yardbarker, the popular aggregator and publisher of sports blog content, announced today that it has signed a major college basketball tournament partnership deal with Champion® Athletic Apparel, a leader in athletic wear innovation for 90 years.
Beginning with the regional finals at four locations from March 27-28 and continuing through the national championship game in Indianapolis (April 3-5), Yardbarker (www.ybnmedia.com) will work with four of its most influential bloggers to produce and distribute exclusive, Champion-sponsored video content for Yardbarker Network’s large audience of young, active sports lovers.
Called “Journey to the Tourney,” the project will capture the complete college basketball tournament experience in an entirely new way. The bloggers will file video, tweets and photos from the parties, the venues, and from around town. The effort will be supported by banner media across the Yardbarker Network and at FoxSports.com, which has a sales and promotion partnership with Yardbarker.
“The unique thing about this program is the diversity of quality content that we will be producing, along with its built-in distribution across the sports blogosphere,” said Pete Vlastelica, chief executive officer of Yardbarker. “The program's diversity comes from the unique voices that each of the four bloggers brings to the project. Each blogger will approach the project in a subtly different way, applying his own sense of humor, ideas, themes and production tricks to the videos they produce.”
“Champion [athletic wear] is proud to bring its collegiate heritage to the Yardbarker network to enhance the fan and athlete experience throughout this year’s college basketball tournament, said Claire Powell, Director Champion Brand Marketing. “We can’t wait to enjoy the tournament through the eyes and ears of these bloggers who will surely bring the ‘Journey to the Tourney’ to life in a unique and fun way for all sports enthusiasts.”
The four Yardbarker blogs participating in the project are JoeSportsFan.com in St. Louis, RumorsAndRants.com in Houston, WithLeather.com in Syracuse, and GlobalSportsFraternity.com in Salt Lake City. SportsByBrooks.com will also participate in the program.
Since 1919, Champion athletic wear, based in Winston-Salem, NC, has offered a full line of innovative athletic apparel for men and women including sport bras, activewear, team uniforms, sweats and accessories. Champion apparel can be purchased at most sporting goods and department stores. For more information please contact 1-800-999-2249 or visit www.championusa.com. Champion is a brand of Hanesbrands Inc.
About Yardbarker Network
Yardbarker is the largest network of sports and athlete blogs on the web, reaching 13 million men aged 18-34 every month through a unique model that combines the scalability of an advertising network with the original content and brand loyalty of a vertical media company. Yardbarker was born out of relationships between Yardbarker.com and the hundreds of independent sports publishers who hung out there to promote their content. What started as an informal affiliation of sites with like-minded audiences has evolved into a rapidly growing media company that serves advertisers, publishers and celebrity personalities in completely unique ways. Yardbarker affiliate sites – which cover the spectrum of sports and men's entertainment topics -- are screened diligently for content quality and consistency, and each publisher agrees to editorial guidelines that ensure an advertiser's high value campaign will be run in safe, "well-lit" environments. Yardbarker is based in San Francisco.
# # #
Braff Communications LLC