This is the monthly newsletter sent to publishers in the YBN. Below you will find information about your payments and other updates from the YBN team.

Editorial

If you haven’t already, check out our editorial guide for tips on how you can make the most of Yardbarker’s syndication opportunities.

Want more promotion?

Use "Sentence case" capitalization when writing headlines. In the near future, MSN.com will unveil Yardbarker-powered local feeds. For a headline to be eligible to appear in these feeds, MSN requires that it be written using "sentence case" capitalization. What is "sentence case" capitalization? The term "Sentence case" capitalization refers to the capitalization strategy employed when writing your normal, everyday sentence. Proper names and the first word of every headline are capitalized. All other words begin with a lower case letter. Here are two examples.

All Caps Headline

Watch Blake Griffin Dunk On Opposing Center

Sentence case capitalization

Watch Blake Griffin dunk on opposing center

The headline that uses "sentence case" capitalization will receive a higher score in our feed algorithms, and subsequently, more promotion in various automated feeds.

Sales

This month we have premium campaigns running in several categories in the YBN. With the Super Bowl we have new campaigns from Burger King and Chevy Silvarado. Meanwhile, be on the look-out for a few new ad campaigns from Coors and Miller Light. Finally, there will a Golf Channel campaign running in the second half of the month that includes both content specific and YBN wide placements. As always, feel free to email sales@yardbarker.com with any questions.

Payment

PLEASE READ THIS IMPORTANT PAYMENT NOTICE: notices were sent last month to publishers with outstanding balances of over nine months. This will be the final notice to those same publishers to get their payment information to us ASAP so we can submit it to Fox Accounts Payable. Those publishers with outstanding balances that do send their payment information in soon risk losing the amount owed to them. If you have questions regarding this issue, please contact publishers@yardbarker.com.

Payments for November earnings should have been paid out during the last week of January. If you haven’t provided your payment information, or if you believe you should be paid but you have not yet received payment, please contact publishers@yardbarker.com.

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