Originally written on Next Impulse Sports  |  Last updated 4/10/13

Amazon and the Detroit Free Press may want to do the right thing and take this book down, however it seems to be gaining viral momentum. Currently on Amazon you can purchase a book entitled “Blue Heaven: The A-Maize-Ing Story of the Michigan Wolverines’ Return to Glory–and Their Second NCAA Title!,” which is odd because Michigan actually lost in the title game to Louisville. I am going to purchase one right now as a collector’s item. The book description reads as follows: This commemorative book on Michigan’s 2013 NCAA men’s basketball championship provides a visual account of the Wolverines’ road to glory. Through unique words and images from Michigan’s largest newspaper, the Detroit Free Press, this celebratory book takes readers from the season’s first games in November and on through the exciting 2012–2013 season, the Big Ten tournament, and the road to the Final Four in Atlanta. Including more than 100 color photographs and featuring stars Trey Burke, Tim Hardaway, Jr., and Glen Robinson III and head coach John Beilein, this keepsake book is an essential part of any fan’s collection. It appears that the Detroit Free Press may have this guerilla marketing thing figured out as the book was #13 in the travel section on Amazon as of Wednesday morning. Article found on: Next Impulse Sports

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