Disney/ABC, ESPN Reach Agreement with YouTube

Disney Media Networks and YouTube today announced an agreement which includes the launch of multiple ad-supported channels featuring short-form content from ESPN and the Disney/ABC Television Group. Under the terms of the agreement, Disney Media Networks will have the option to sell their own advertising inventory within the Disney/ABC and ESPN channels. Channel roll out is scheduled to begin in mid-April for ESPN and early May for the Disney/ABC Television Group channels which will include ABC Entertainment, ABC News, ABC Family and SOAPnet.  Previews of what will be available upon official launch can be viewed at www.YouTube.com/ABC and www.YouTube.com/ESPN. As part of the agreement, the ESPN Video Player will be integrated into ESPN’s channel on YouTube and will anchor a wide variety of exciting sports content and highlights on YouTube.  ESPN will also make additional short-form content available through YouTube’s player. ESPN content that is available on the ESPN channel and pl...