Originally posted on Awful Announcing  |  Last updated 3/22/13
Despite a lack of teams from power conferences, the First Four games on truTV this year were up 12% in ratings from 2012. This year, the four games combined for a 2.9 rating, compared to a 2.6 in 2012. Perhaps even more impressive is the competition that the First Four games had to go up against. On Tuesday, Kentucky's loss in the NIT to Robert Morris pulled a 1.2 overnight and 1.599 million viewers, while the First Four averaged 1.112 million viewers for both games, up 7%. Wednesday's games averaged 1.180 million viewers. But while the ratings were up this year, three of the four timeslots were down compared to 2011, when the First Four format came into being. I'm not really sure what conclusions we can make about the First Four's success in just a three year sample aside from "Americans love the NCAA Tournament," but not as much as they love a storied program like the John Calipari's Wildcats. [Sports Media Watch]

This article first appeared on Awful Announcing and was syndicated with permission.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Aaron Judge chips tooth in postgame celebration

Odell Beckham Jr. wants to be NFL's highest-paid player

John Elway confirms Broncos were interested in Tony Romo

Mike Tomlin: 'Consequences' for Steelers in Bell's absence

Clay Helton says OJ Simpson would not be allowed at USC practice

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

It’s ‘obvious’ Panthers have ‘big plans’ for Christian McCaffrey?

Kyle Shanahan claps back at Matt Ryan

The Astros are going from really good to possibly great

John Harbaugh: Ravens exploring signing Kaepernick

Bryce Harper blames ejection, meltdown on pregame playlist

Defining Darvish: Is a deadline deal looming?

The 'Old Tom Brady is still the Ol' Tom Brady' quiz

BIG3 Week 6: Should we begin the MVP discussion as we head to Dallas?

Three Up, Three Down: Adrian Beltre is a national treasure

The 10 craziest NFL offseason stories

Box Score 7/27: USMNT brings home the Gold Cup

The 'Cooperstown: The New Class' quiz

For the revitalized Pirates, trade deadline has newfound meaning

Every MLB team's best and worst deadline trade from the last 25 years

The 'Kyrie revolts against the King' quiz

Box Score 7/26: Nothing but grand slams

The most memorable moments from the class of 2017 Baseball Hall of Fame inductees

BIG3 Ref Hotline Bling: James White slams the phone down

College Basketball News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

BIG3 Week 6: Should we begin the MVP discussion as we head to Dallas?

The 'Old Tom Brady is still the Ol' Tom Brady' quiz

The 10 craziest NFL offseason stories

For the revitalized Pirates, trade deadline has newfound meaning

The 'Cooperstown: The New Class' quiz

The 'Kyrie revolts against the King' quiz

BIG3 Ref Hotline Bling: James White slams the phone down

The 'When George Brett went completely batty' quiz

Finding the possible Achilles' heel for baseball’s best teams

Getaway Day: A pair of aces get lost in the shuffle

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker