Originally written on The Sports Bank  |  Last updated 2/21/13
Northwestern social media night made history I believe as “#B1GCATS” was written was on the game ball. That’s gotta be the first time a Twitter hashtag has been placed on a game ball used in any sport. Social media, especially Twitter, is growing exponentially and Chicago sports teams know it. Both the Cubs and Wolves recently had game nights centered on this theme. Last night, was Evanston’s turn with Northwestern Social Media Night. Unfortunately, the actual college basketball game didn’t go in NU’s favor. This was a chance for Northwestern to help sell their product, and the product was extremely defective as the Wildcats lost 69-41 to the Wisconsin Badgers in a game that was even more lopsided than it sounds. #unfortunate Northwestern point guard Dave Sobolewski shows off the ball. Media celebrity and Northwestern alum @darrenrovell was on hand for the game, but when he was honored the crowd reception was luke warm at best. There was a ton of Badger red in the house so that pr...
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