Stanford trying to actually get home field advantage against Cal

Having your fans never show up to your football games can pose a difficult issue: you never really have home field advantage. This seems to be a perpetual problem for the Stanford Cardinal, who even at their annual "Big Game" with California don't have home field advantage because there are always more Cal fans that show up in Palo Alto than residents of the Farm themselves. So in an attempt to change their fate a bit, the Cardinal athletic department is requiring those who are not boosters to buy Stanford season tickets in order to get a ticket to the Big Game. Citing the reduced size of their stadium (from 85,000 to 50,000 seats), Stanford is asking Bears fans for about $300 in order to get a single game ticket for the season finale matchup. Is it just me, or is Stanford really starting to sound desperate to revive their football program?