Sport psychologists are often called upon to help athletes improve levels of confidence. Specifically, consultants tend to work with a player's self-efficacy, or one's situational self-confidence. Self-efficacy refers to how an athlete feels about himself in certain circumstances, not necessarily his overall feeling in sport. For instance, a basketball player may be extremely confident driving to the hole, yet have lower efficacy on the perimeter (think Derrick Rose).While trying to m...