USC students and alumni weren't the only ones singing "Fight On" last Saturday. Fox executive Dan Shell was also screaming his lungs out at the Los Angeles Memorial Coliseum as the Trojans trounced Hawaii, 49-10, albeit for slightly different reasons.
Shell is in charge of selling sponsorships for USC's athletic programs. But while Shell's title is vice president and general manager of USC Sports Properties, his checks come from Fox Sports. He is part of a new unit there that as of this year is handling sponsorship sales for USC Athletics.
"Aligning the Fox brand to the USC brand makes a lot of sense," Shell said. Advertisers seem to agree. So far, Shell has signed up JetBlue, Nike, Coca-Cola, Audi and MillerCoors.
The deals go beyond just a sign at a stadium. For example, there are now "JetBlue luxury seats" in the Coliseum.
With USC expected to be the top college team in the land and quarterback Matt Barkley a leading candidate for the Heisman Trophy, it's a good time to be s...