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Found June 19, 2013 on College Spun:
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Via College Spun:

Notre Dame grads, now you can smell just like your alma mater at any given time. That’s right, the school is releasing a perfume ahead of the 2013 college football season. The school is working on the project with Cloudbreak Group, a marketing company set up in New York City, to bring you a fragrance designed to evoke memories of being on-campus. Christian Post reported the news Tuesday night.

How much will it cost to smell like South Bend? The price will be set at $60 per bottle, according to Sports Business Daily.

From Christian Post:

As Commonweal magazine reports, the decision of the Midwestern university to work with the Cloudbreak Group on this product may prove beneficial, as the marketing group previously created a New York Yankees perfume and cologne which ultimately exploded into a $10 million business.

Apparently this has been done in the past at both LSU and North Carolina, so there is some precedent with universities releasing their own fragrances.

Any guesses as to what “scents” the Notre Dame perfume will feature?

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