To achieve viral video fame is one thing. To capitalize on that fame, financially and otherwise, is another matter entirely. A trio of 2010 graduates from Oregon – Michael Bishop, Jamie Slade and Brian McAndrew – know what it’s like to have achieved both. In the fall of 2009, the three roommates and journalism majors created several weekly comedy shorts for the DuckU student television station under the collective name “Supwitchugirl.” One of them, “I Love My Ducks! (I Smell Roses),” was a shamelessly goofy, hip-hop ode to an Oregon football team that wound up winning the Pac-12 title and earning a Rose Bowl berth. After a brief flap with the university’s administration over unauthorized use of the Oregon Duck, the music video exploded in popularity. It has over 1.4 million views since it was posted to YouTube four years ago this November. Perhaps more important is the long-term name recognition that the video created. Prior to the 2009 Civil War matchup with Oregon State, “I Love My Ducks” t-shirts became a big seller in Eugene. As of last December, more than 80,000 of the shirts have been sold in partnership with the UO Duck Store, with the group receiving $2 per t-shirt sold as well as a percentage of sales of shot glasses, window decals, water bottles and other branded gear. What’s more, it spawned a whole line of “I Love My…” spin-off gear at other universities, high schools and even at the NFL. (The group does not receive royalties for the spin-off gear. “We would never pursue trying to control the phrase,” Bishop told Oregon Quarterly last December.) It gave the trio a post-college financial cushion, one that allowed them to pay off some student loans, travel the world and play the stock market. Just as their bank accounts grew, so did their reputations. In September 2010, Supwitchugirl released a follow-up track, “I Love My Ducks (Return of the Quack)” that took a big step up in the overall quality department. The production value was higher; they got the likes of the Oregon band, the Ducks’ cheerleaders and former QB Joey Harrington to participate; and this time around, the appearance of the Oregon Duck was authorized by the university. Today, it’s just shy of two million views on YouTube. Three-and-a-half months later, the trio found themselves on stage in Glendale, AZ, at a pep rally prior to Oregon’s 2011 BCS title game tilt with Auburn, performing the songs that had turned into a team rallying cry. “Looking out across that pep rally, 35,000 people as far as the eye could see, even on the rooftops . . . that was an out-of-body experience for us,” Bishop told Oregon Quarterly. It’s been nearly three years since that magical night in the dessert. Although the three members of Supwitchugirl are now in different parts of the Western United States, none of them have lost touch with the creative juices that first yielded “I Love My Ducks.” In fact, they’re making careers out of them. Bishop (middle in photo above) is a social media copywriter for Team Epiphany, a New York City-based marketing firm for whom Nike American football is a big client. (As a result, he works out of the Swoosh’s headquarters in Beaverton, OR.) Slade (right) is a video producer at the Boulder, CO, offices of Crispin Porter + Bogusky, an advertising and design agency. Among the campaigns he’s worked on in the year-and-a-half he’s been there are Applebee’s “Lunch Decoy” and Best Buy’s “Gifts That Give.” McAndrew (left) has had a similarly video-heavy, post-graduate experience. He spent early part of 2011 in Sierra Leone volunteering with Worldwide Arts for Youth (WAYout) – a nonprofit that supports conflict-affected youths through art and digital media – and directing videos for local musicians. Most recently he spent two years doing audio and visual work for 72andSunny, a Los Angeles-based advertising firm. “It sounds cliché, but it’s been a wild ride,” Bishop told Oregon Quarterly. “I wouldn’t have a job here right now if it wasn’t for ‘I Love My Ducks.’ It’s had a huge impact on my life. But I don’t think we’ve all had a chance to reflect on it too much. We’ve been just go-go-go since it happened.” It doesn’t sound like any of them plan on slowing down, either. They’ve experienced too much personal and professional success thus far to want to. Now, more than ever, they still love their Ducks.