Originally posted on Busted Coverage  |  Last updated 3/4/13

With the Adidas announcement last week that college basketball teams would be wearing Zubaz-inspired shorts during March Madness, the Minnesota-based pants maker made its way back into pop culture. To some, Zubaz never left pop culture. And the brilliant marketing strategy from Zubaz is to not really try to be popular again. There’s no mention from the company media relations department about the Adidas “Zubaz-inspired” basketball shorts. But that didn’t stop media outlets such as Deadspin, ESPN, Forbes, Wall Street Journal, Vice, Yahoo and more making reference in Adidas jersey stories. Again, Zubaz wasn’t even trying. The company’s Twitter account (@zubaz) has a whopping 1,300 followers. Facebook is a little better with 6,400 likes. They’re not exactly making news via social media. And it gets better, according to MediaKC.com, Zubaz is sitting back and enjoying the free publicity from Adidas. “We just sit back and laugh,” said (Dan) Stock (president of Zubaz), adding that traffic to theZubaz website has soared ever since the new adidas unis were revealed. When we wrote about Zubaz last March, Rob Gronkowski had been spotted working out while wearing the infamous pants. Again, Zubaz wasn’t really trying to market itself. Of course Team Gronk received some special gear in the mail, but it’s not like Zubaz is popping up in ESPY gift bags. Advice for business and social media majors: start studying Zubaz from the ground up. Filed under: Features, Sub Marquee

MORE FROM YARDBARKER

Browns GM: Anything short of competing for division title in 2018 'unacceptable'

FIFA threatens to expel Spain from World Cup

Muhammad Wilkerson not traveling with Jets due to ‘coach’s decision’

Floyd Mayweather says UFC offered him $1 billion

Stephen Jones ‘betting on’ Ezekiel Elliott avoiding ‘bad decisions’ going forward

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Cousins complains refs unfairly target him on technicals

Marlins blasted by fans over belated best wishes to Stanton

Nats expect Bryce Harper to test market

Report: Belichick has ‘some sort of issue’ with Brady’s trainer

Lawrence fires back after ESPN publishes Buccigross texts

Gordon clarifies comments about Browns' ‘disadvantages’

Chargers are the AFC team no one wants to play in January

Donald Trump's quotes vs. the sports world in 2017

15 potential college football bowl game upsets

Five MLB teams that should trade for Manny Machado

The 'It's always chilly in Indiana' quiz

NFL puts safety entirely on players, again

Eight NFL teams who simply need to start over

Most important player on every team in each bowl matchup

NFL Week 15 Predictions

NBA Referee Hotline Bling: Boogie, Z-Bo reach out and punch someone

Newcomers help Predators get back to 'Smashville' hockey

How Buddy Hield became the NBA's newest sniper

Entertainment News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

Donald Trump's quotes vs. the sports world in 2017

Chargers are the AFC team no one wants to play in January

The 'It's always chilly in Indiana' quiz

NFL puts safety entirely on players, again

Most important player on every team in each bowl matchup

NFL Week 15 Predictions

NBA Referee Hotline Bling: Boogie, Z-Bo reach out and punch someone

The 'Is there anything Brown can't do for you?' quiz

Newcomers help Predators get back to 'Smashville' hockey

How Buddy Hield became the NBA's newest sniper

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker