Originally posted on Busted Coverage  |  Last updated 3/4/13

With the Adidas announcement last week that college basketball teams would be wearing Zubaz-inspired shorts during March Madness, the Minnesota-based pants maker made its way back into pop culture. To some, Zubaz never left pop culture. And the brilliant marketing strategy from Zubaz is to not really try to be popular again. There’s no mention from the company media relations department about the Adidas “Zubaz-inspired” basketball shorts. But that didn’t stop media outlets such as Deadspin, ESPN, Forbes, Wall Street Journal, Vice, Yahoo and more making reference in Adidas jersey stories. Again, Zubaz wasn’t even trying. The company’s Twitter account (@zubaz) has a whopping 1,300 followers. Facebook is a little better with 6,400 likes. They’re not exactly making news via social media. And it gets better, according to MediaKC.com, Zubaz is sitting back and enjoying the free publicity from Adidas. “We just sit back and laugh,” said (Dan) Stock (president of Zubaz), adding that traffic to theZubaz website has soared ever since the new adidas unis were revealed. When we wrote about Zubaz last March, Rob Gronkowski had been spotted working out while wearing the infamous pants. Again, Zubaz wasn’t really trying to market itself. Of course Team Gronk received some special gear in the mail, but it’s not like Zubaz is popping up in ESPY gift bags. Advice for business and social media majors: start studying Zubaz from the ground up. Filed under: Features, Sub Marquee

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

WATCH: Glennon begins Bears career with horrendous pick-six

Kevin Durant: Pay cut criticized because people ‘love to hate’ Warriors

Report: Irving shut out teammates for two days during playoffs

WATCH: Devonta Freeman scores first TD since massive extension

Report: Everyone in Chiefs organization is happy with Pat Mahomes

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

WATCH: Joost Luiten aces fourth hole at PGA Championship

Report: Rockets, Knicks again talking Carmelo Anthony trade

Report: Long-awaited Ezekiel Elliott ruling could come Friday

Report: NFL teams trying to get Calvin Johnson to end retirement

Cardinals issue statement after ‘Rally Cat’ goes missing

Coach K needs knee surgery, Duke to cancel trip to Dominican Republic

The 'For once, it's about the name on the back of the jersey' quiz

Three Up, Three Down: Bartolo Colon brings 'Big Sexy' back

The era of the super team is upon Major League Baseball

Box Score 8/10: Sports and cute animals, what more you want?

The 'Alright Mr. Goodell, I’m ready for my close-up' quiz

Is Cutler signing an ominous sign for Tannehill, Moore?

Box Score 8/9: After a long summer the NFL preseason is finally here

The 'Someone please get Jay Cutler a cigarette' quiz

Making up for past an ever-present issue for the Mariners

BIG3 Ref Hotline Bling: DerMarr Johnson calls his own shots

Box Score 8/8: Trout's birthday bash a hit

The 'Somehow Mike Trout is just 26' quiz

Entertainment News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Three Up, Three Down: Bartolo Colon brings 'Big Sexy' back

The 'For once, it's about the name on the back of the jersey' quiz

The era of the super team is upon Major League Baseball

The 'Alright Mr. Goodell, I’m ready for my close-up' quiz

Is Cutler signing an ominous sign for Tannehill, Moore?

Making up for past an ever-present issue for the Mariners

BIG3 Ref Hotline Bling: DerMarr Johnson calls his own shots

The 'Someone please get Jay Cutler a cigarette' quiz

The 'Somehow Mike Trout is just 26' quiz

Getaway Day: August baseball gets off to an unpredictable start

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker