Originally posted on Busted Coverage  |  Last updated 3/4/13

With the Adidas announcement last week that college basketball teams would be wearing Zubaz-inspired shorts during March Madness, the Minnesota-based pants maker made its way back into pop culture. To some, Zubaz never left pop culture. And the brilliant marketing strategy from Zubaz is to not really try to be popular again. There’s no mention from the company media relations department about the Adidas “Zubaz-inspired” basketball shorts. But that didn’t stop media outlets such as Deadspin, ESPN, Forbes, Wall Street Journal, Vice, Yahoo and more making reference in Adidas jersey stories. Again, Zubaz wasn’t even trying. The company’s Twitter account (@zubaz) has a whopping 1,300 followers. Facebook is a little better with 6,400 likes. They’re not exactly making news via social media. And it gets better, according to MediaKC.com, Zubaz is sitting back and enjoying the free publicity from Adidas. “We just sit back and laugh,” said (Dan) Stock (president of Zubaz), adding that traffic to theZubaz website has soared ever since the new adidas unis were revealed. When we wrote about Zubaz last March, Rob Gronkowski had been spotted working out while wearing the infamous pants. Again, Zubaz wasn’t really trying to market itself. Of course Team Gronk received some special gear in the mail, but it’s not like Zubaz is popping up in ESPY gift bags. Advice for business and social media majors: start studying Zubaz from the ground up. Filed under: Features, Sub Marquee

MORE FROM YARDBARKER

Report: Paxton Lynch will start for Broncos in Week 12

Jones confident he will get his way with Goodell contract

Cam Newton shares 2008 police photo to share message of hope

Ray Allen claims he was victim of man’s catfishing scheme

Joe Morgan to HOF voters: ‘Steroid users don’t belong here’

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Giants are the favorites to land Giancarlo Stanton

LeBron James to voice character in animated movie

Clippers' Doc Rivers firmly on the hot seat

Free beer promo at Wisconsin bar backfires amid Packers’ shutout

Herschel Walker blasts Lynch over anthem protest in Mexico

Winners and losers from 'Monday Night Football'

The 'Greatest show on flat Earth' quiz

NFL MVP Watch: Carson Wentz stands tall among the pack

Young Maple Leafs maturing their way to the NHL elite

The Eagles are soaring but to what heights?

2017 Week 13 college football players to watch

What each NFL team should be grateful for this Thanksgiving

The 'Wheelin' and Thielen in Minnesota' quiz

Sports & Politics Intersect: Is Jerry out of his league?

Follow Ben Simmons as he leads us to the NBA's unknown future

What can we make of the Pittsburgh Steelers now?

Winners and losers from NBA's first month

MLS conference finals predictions: Who will advance to play for Cup trophy?

Entertainment News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

NFL MVP Watch: Carson Wentz stands tall among the pack

The 'Greatest show on flat Earth' quiz

Young Maple Leafs maturing their way to the NHL elite

The Eagles are soaring but to what heights?

2017 Week 13 college football players to watch

The 'Wheelin' and Thielen in Minnesota' quiz

What each NFL team should be grateful for this Thanksgiving

NFL Week 11 injury report

Sports & Politics Intersect: Is Jerry out of his league?

15 mid-majors you need to know before you hear about them in March

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker