Originally posted on Busted Coverage  |  Last updated 3/4/13

With the Adidas announcement last week that college basketball teams would be wearing Zubaz-inspired shorts during March Madness, the Minnesota-based pants maker made its way back into pop culture. To some, Zubaz never left pop culture. And the brilliant marketing strategy from Zubaz is to not really try to be popular again. There’s no mention from the company media relations department about the Adidas “Zubaz-inspired” basketball shorts. But that didn’t stop media outlets such as Deadspin, ESPN, Forbes, Wall Street Journal, Vice, Yahoo and more making reference in Adidas jersey stories. Again, Zubaz wasn’t even trying. The company’s Twitter account (@zubaz) has a whopping 1,300 followers. Facebook is a little better with 6,400 likes. They’re not exactly making news via social media. And it gets better, according to MediaKC.com, Zubaz is sitting back and enjoying the free publicity from Adidas. “We just sit back and laugh,” said (Dan) Stock (president of Zubaz), adding that traffic to theZubaz website has soared ever since the new adidas unis were revealed. When we wrote about Zubaz last March, Rob Gronkowski had been spotted working out while wearing the infamous pants. Again, Zubaz wasn’t really trying to market itself. Of course Team Gronk received some special gear in the mail, but it’s not like Zubaz is popping up in ESPY gift bags. Advice for business and social media majors: start studying Zubaz from the ground up. Filed under: Features, Sub Marquee

MORE FROM YARDBARKER

Marlins trade All-Star OF Marcell Ozuna to Cardinals

Goodell plans to step down as commissioner at end of new deal

RG3 says he turned down offers from Ravens, Cardinals

Malik McDowell arrest video shows him berating officers

Angels GM ‘pleased’ with results of Shohei Ohtani’s physical

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

LeBron James can relate to Lonzo Ball

McCarthy confirms Rodgers expected to start Sunday

Smith-Schuster wants Brown to pay his fine for Burfict hit

Abdul-Jabbar: NBA has surpassed NFL as league of future

Shaq’s Instagram challenge: Name better NBA duo than he and Kobe

Report: Tyrod Taylor expected to start in Week 15

The 'Is there anything Brown can't do for you?' quiz

NBA Referee Hotline Bling: Boogie, Z-Bo reach out and punch someone

Newcomers help Predators get back to 'Smashville' hockey

How Buddy Hield became the NBA's newest sniper

NFL MVP Watch: Antonio Brown enters suddenly wide-open race

The 'To the Victor, go the spoils' quiz

Matt Barnes and the looming end of the NBA's enforcers

25 players to watch in the pre-Christmas bowls

The naughty and nice athletes list for 2017

NFL free agent signings who have paid off the most in 2017

Six NBA coaches who could be on the hot seat

The best individual performance from every bowl all time

Entertainment News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

NBA Referee Hotline Bling: Boogie, Z-Bo reach out and punch someone

The 'Is there anything Brown can't do for you?' quiz

Newcomers help Predators get back to 'Smashville' hockey

How Buddy Hield became the NBA's newest sniper

NFL MVP Watch: Antonio Brown enters suddenly wide-open race

The 'To the Victor, go the spoils' quiz

25 players to watch in the pre-Christmas bowls

The 'Josh Gordon is back and the NFL will have to deal with it!' quiz

The best individual performance from every bowl all time

NFL Week 14 injury report

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker