Originally written on Next Impulse Sports  |  Last updated 1/7/15
This post is sponsored by Heineken. Heineken is collaborating with world famous DJ Armin Van Buuren on a campaign to get young people to slow down the drinking. When you drink too much, too fast you always look like a jerk anyway so you should pay attention. The campaign which their calling “Dance More, Drink Slow” is basically encouraging everyone to stop binge drinking like idiots and to actually enjoy yourself and stay in control. The campaign video is based around a social experiment that captures two different nights at the same club. The only difference is the DJ. The video shows the influence a DJ can have on your night by keeping you on the dance floor. The video was shot in Miami and directed by by Philip Andelman, who has also  directed videos for artists such as Beyoncé, Rihanna, Jay-Z and Lenny Kravitz. Van Buuren gave some more insight on the partnership: “When I play a DJ set to thousands of music lovers, I want them to enjoy the moment, to remember it after the night has finished. This means consuming alcohol in moderation, so that the moment is not lost. The reason I have partnered with Heineken on ‘Dance More, Drink Slow’ is because we have a fantastic opportunity, and responsibility, to connect better with our audience and affect behavior change. Drinking responsibly is an important issue and being able to use music, specifically the “Save my Night” track, to innovatively deliver that message directly to fans on the dance floor is unique.” Check out the video above and you can also download the track you hear in the video here: https://play.spotify.com/album/4R79iSSeACIoRvz4fAujp4. This post is sponsored by Heineken. Article found on: Next Impulse Sports
PLAYERS: Lenny Kravitz
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

USC lands consensus No. 1 recruiting class

Report: Shanahan gave Browns 32 reasons he wanted out of job

Byron Scott on Jason Kidd: He was known as being an a-hole

Redskins letter to fans omits Robert Griffin III

Chancellor reportedly played in Super Bowl with torn MCL

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Silva denies taking PEDs

King takes a stand, defends Sharper’s HOF credentials

Jeter reportedly was interested in buying the Buffalo Bills

When Will Perdue got a black eye from Michael Jordan

Five bargain free agents to watch

Packers Guion arrested for gun, pot possession; $190K seized

10 takeaways from the 2014 NFL season

J.J. Watt sends great note to high school recruits

Was Wiggins traded because he spurned LeBron's agency?

Belichick defends Carroll against 'out of line' criticism

Tinder girl apologizes for bragging she slept with Edelman

Wake Forest assistant takes shot at UNC’s academic scandal

Snoop Dogg tosses his USC gear as son commits to UCLA

Katy Perry on Super Bowl: ‘You’re gonna have no f---g life'

NFL is Teflon: Ratings soar despite nightmare year off-field

Odell Beckham Jr. earns billboard in Times Square

WATCH: Julian Edelman has fun with Richard Sherman sign

Anderson Silva broke hearts of fans with positive steroid test

Entertainment News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

10 takeaways from the 2014 NFL season

USC lands consensus No. 1 recruiting class

Shanny's efforts to get out of Browns job

Byron Scott not fond of Jason Kidd

When Will Perdue got a black eye from Michael Jordan

Browns facing 'Textgate' scandal?

Gronk chugs beer, wears 'Despicable Me' Minion hat

Butler 'loves' Brady's SB MVP truck

Giants analyst: Puig ‘young and dumb’

A-Rod, girlfriend reportedly split

WATCH: Amazing angle of Butler's INT

Durant calls out NBA writer over Twitter

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.