Comedian, actor, director and prankster extraordinaire Jaime Kennedy is back to his old ways — with a new hidden-camera campaign for Toshiba called “I Was Framed.”
Kennedy and directing partner Michael Addis enlisted two expert pickpockets to slip Toshiba’s new Portégé Z830 Ultrabook into a target’s bag. Once the laptop is placed, fake security cops apprehend the unsuspecting thief and hilarity ensues.
It’s a sly piece of marketing meant to show off the Ultrabook’s thin profile and light weight (about 2.5 lbs). It’s one thing to prank someone in public and get away with it, it’s another to put a laptop in someone’s bag without them noticing. For Kennedy, Toshiba’s hidden-camera prank series was a welcome challenge: “I think the fact that we could pull it off was pretty cool,” Kennedy says.
Kennedy has been on the comedic circuit for a long time with a bunch of movie and television roles under his belt. He also ran The Jaime Kennedy Experiment, a hidden-camera prank show which pre