Kid Rock Amps Up ESPN’s NASCAR Sprint Cup Coverage

Renowned singer-songwriter and musician Kid Rock will lend both his presence and his music to ESPN’s telecasts of the 10 races in the Chase for the NASCAR Sprint Cup, which begins with this Sunday’s event at Chicagoland Speedway. ESPN’s coverage from Chicagoland begins at 1 p.m. ET with NASCAR Countdown. Kid Rock, who has been a fan of NASCAR for more than a decade, will narrate and appear in the opening teases of the telecasts of the 10 races, with each tease tailored to the racetrack hosting that week’s event. Kid Rock’s music will be featured throughout the campaign, including sneak peeks at his yet-to-be-titled new album and hits from his catalogue. “Kid Rock brings rock stardom to a sport that has its own rock stars,” said Rich Feinberg, ESPN vice president, motorsports, production. “His music appeals to a cross-section of America and is a perfect fit for our NASCAR coverage.”  Kid Rock’s past music has touched a wide variety of styles, including hard rock, rap and country, and...