The Mozilla Firefox Challenge has named a winner — but the real champion is the public, who yet again proved that crowdsourcing and grass roots campaigns are an effective way to raise money for charity.
The Challenge, hosted on the Crowdrise fundraising platform, pitted 12 celebrities in a race to see who could raise the most money for a charitable cause. Users could donate directly to the charities or sign on as co-fundraisers through Crowdrise.
Sophia Bush won the challenge, which ran for a month, in support of F- Cancer, raising $117,405. Seth Rogen and Hilarity for Charity came in a close second, raising a total of $114,465. These numbers, however, are all the more impressive for how they were reached.
Bush’s campaign attracted 63 independent fundraisers who, through their own steam, decided to help F- Cancer win the contest. More over, 83% of the Challenge’s total donations were less than $100, said a Mozilla spokesperson. That means that instead of several wealthy donors ru...