Imagine, if you will, a world class city without a major professional motorsports racing event to draw fans and sponsors to the attention of itself.
Well this is a problem solved by a group of promoters in Europe known by the name of "City Racing". It is a pretty nifty idea but it lacks one thing a€" one is able to attend an event that has all the racing vehicles, all the noise, all the trappings of a major motorsports event, all the promotion a€¦ without all the messy competition!
This City Racing almost sounds like a perfect game of Baseball played in Japan a€¦ you know, where the teams intentionally play to a tie-score to allow all who participate to save face.
This promotional event sets up a temporary circuit area in a major city center where motorsport racing vehicles can attain racing speeds in a parade lap. This is done ostensibly for spectators to get a sense of what this motorsports stuff they have been watching on TV looks like in person. The event also provides an advertising and promotional platform for the organization putting on this awareness program. For those who attend, they become a captive audience in much the same way as fans who attend an actual race a€¦ without the benefit of a SCORE!
So, on July 13, 2008 London and Rotterdam passed the baton of the City Racing world series to Moscow.
The internationally renowned motorsports exhibition event, Moscow City Racing took place in the centre of the Russian capital.
F1 fans will witnessed a unique spectacle of Formula One cars from the AT&T Williams team among others, on the streets of Moscow.
Other categories of race cars included a contingent of Drift cars for a demonstration, Formula feeder cars and custom full bodied Le Mans style cars including an Audi from Red Bull.
The circuit event itinerary took over the Kremlyovskaya and Moskvoretskaya embankments of the Moscow River and Mokhovaya Street, all located in the heart of the city centre of Moscow.
... notes from The EDJE
Video Assets From Williams BMW At Source
Original Story:
http://theedje.blogspot.com/2008/08/city....
Well this is a problem solved by a group of promoters in Europe known by the name of "City Racing". It is a pretty nifty idea but it lacks one thing a€" one is able to attend an event that has all the racing vehicles, all the noise, all the trappings of a major motorsports event, all the promotion a€¦ without all the messy competition!
This City Racing almost sounds like a perfect game of Baseball played in Japan a€¦ you know, where the teams intentionally play to a tie-score to allow all who participate to save face.
This promotional event sets up a temporary circuit area in a major city center where motorsport racing vehicles can attain racing speeds in a parade lap. This is done ostensibly for spectators to get a sense of what this motorsports stuff they have been watching on TV looks like in person. The event also provides an advertising and promotional platform for the organization putting on this awareness program. For those who attend, they become a captive audience in much the same way as fans who attend an actual race a€¦ without the benefit of a SCORE!
So, on July 13, 2008 London and Rotterdam passed the baton of the City Racing world series to Moscow.
The internationally renowned motorsports exhibition event, Moscow City Racing took place in the centre of the Russian capital.
F1 fans will witnessed a unique spectacle of Formula One cars from the AT&T Williams team among others, on the streets of Moscow.
Other categories of race cars included a contingent of Drift cars for a demonstration, Formula feeder cars and custom full bodied Le Mans style cars including an Audi from Red Bull.
The circuit event itinerary took over the Kremlyovskaya and Moskvoretskaya embankments of the Moscow River and Mokhovaya Street, all located in the heart of the city centre of Moscow.
... notes from The EDJE
Video Assets From Williams BMW At Source
Original Story:
http://theedje.blogspot.com/2008/08/city....
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