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September 01, 2008

Seen Stamkos? The NHL Draft 2008 and the Best Worst Kept Secret in Hockey

http://www.minorleaguenews.com/hockey/features/articles2008/08/30/01.php

Even Stevie Wonder could have seen the Tampa Bay Lightning's no. 1 pick coming. The worst kept secret in hockey was the best laid marketing campaign to herald the selection of Steven Stamkos. It sets the tone for the new-and-improved Lightning, and for the future branding of the next gen hockey star.

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