One NHL Team Is Using It's Marketing Noggin
The Dallas Stars' new ad campaign is taking shots at the controversies that are plaguing all the other major sports at the moment. From an outsider's perspective, I don't see how this didn't happen earlier. The NHL seemed like it was the only league not marred by a major scandal this summer. Maybe this is the first step to have the Stanley Cup Playoffs air on real channel instead of Vs., Bravo, the History Channel or wherever the hell they were broadcast on last season.
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