July 23, 2009

Why the Star Power Behind Dolphins Ownership?

First it was Jimmy Buffet, then it was the Estefans and now it's Marc Anthony. Many people raise the question: Why? We may not know the absolute reasoning behind the celebrity additions to ownership, but we can try and poke at some potential rationales.

When Buffet and his Land Shark Lager company rocked a deal with Stephen Ross and Dolphin Stadium there was plenty of excitement behind the business move. Some saw it as an interesting touch to entertainment surrounding the team and the stadium. Many didn't see it as the first domino in a series of celebrity acquisitions though.

As the Estefans came around and added a tinge of Hispanic flavor to the Dolphins then suggestions were raised as to the trend that was taking place. Marc Anthony solidified Ross' moves as an actual business approach, but still left people in confusion as to how it would affect the team in the long haul.

For one thing, the star power on board...

MiamiSportsGeneration.com

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