February 11, 2013

Or what I call Walking Billboards

Will this come to the NFL???  what does the eagle fans think about this???

 

Jersey ads nearing reality for NBA Sam Amico
ARCHIVE | EMAIL
Sam Amico covers the Cavaliers and an array of other topics for FOXSportsOhio.com. His national NBA columns run twice each week on FOXSports.com. Prior to joining FOX, Amico wrote for NBA.com. He is a native of Akron and began his journalism career at daily newspapers ranging from West Virginia to Wyoming.
Recommend



email print Facebook

rss     February 11, 2013   
  NBA teams don’t want to look like European soccer clubs, but they do want to maximize their advertising revenue.

If that means placing ads on uniforms, then that’s exactly what NBA teams will do.

The topic of jersey advertising was broached more than a year ago, but picked up steam in mid-January at a gathering of league presidents in Miami.

According to league officials, teams will ideally begin selling space on uniforms — most likely a small patch on the front of the jersey — next season, with those ads appearing in time for 2014-15.

"(Manufacturing) guidelines are what they are, and we could probably work with them, but the people responsible for generating sponsor interest are telling us sponsors have their budgets set 12 months in advance,” NBA executive VP of global merchandising Sal LaRocca told SportsBusiness Journal.

“So if you’re looking to tap into incremental money, you’d better be planning more than 12 months out.”

Team executives reportedly are hoping to put the idea up for a vote at the league’s board of governors meeting in April.

According to the SBJ article, once a plan to sell jersey ads is in place, the league must devise a way to split revenue from the ad sales among the 30 teams.

A source told the magazine that league executives have yet to reach an agreement on how best to share the estimated $100 million in jersey ad revenue.

“The idea of pooling a percentage of proceeds among the league’s 30 teams, sources said, is one way the league is looking to offset the wide range in the value of jersey deals between high-revenue teams like the New York Knicks and Los Angeles Lakers and low-revenue teams such as the Memphis Grizzlies and Charlotte Bobcats,” according to the SBJ article.

Also discussed at the league’s sales and marketing meeting was the new partnership with NBATickets.com, operated by Ticketmaster. NBATickets.com offers primary and secondary tickets on one website.

Teams tracking more data

The Cavaliers are among the 15 teams subscribing to a new data-tracking system devised by STATS LLC that records every movement on the floor. That includes the movement of every player on the floor, as well as the officials and the ball.

The service is used to give details into everything from player tendencies to where shots rebound when they’re taken from certain spots.

Teams other than the Cavs subscribing to the service: Boston, Dallas, Golden State, Houston, Milwaukee, Minnesota, New York, Oklahoma City, Orlando, Philadelphia, Phoenix, San Antonio, Toronto and Washington.

Kings closer to move

The Sacramento Kings have formally filed paperwork to the league office in an effort to transfer ownership and relocate the team to Seattle, NBA commissioner David Stern said last week.

The Kings, currently owned by brothers Joe and Gavin Maloof, are in the process of being purchased by a Seattle group fronted by hedge-fund manager Chris Hansen and Microsoft executive Steve Ballmer.

League owners will vote on the sale (and relocation) at the board of governors meeting in April. Stern added, however, that Sacramento community leaders will have an opportunity to present a counter-proposal to keep the franchise in its current home. With Chip Kelly in the NFL??? remember all the jersey schemes at Oregon???

2 Comments:
  • comment below viewing threshold

    show comment

  • thanks I didnt get bashed thanks

NFL teams with the biggest adjustments to make

10 of our favorite pitches by Baseball Prospectus

Best bargain NFL free agents still available

What your stadium food choice says about you

10 biggest misses by NFL Draft experts

Leanna Decker power ranks the NBA playoffs

Hockey fights of the year

Five ways to improve the NFL draft

Video: Stanley Cup celebrations since '49

Updated NBA Draft early entries list

Gallery: Dancers of the NBA playoffs

Best and worst of Monday Night Raw

Five-round NFL mock draft

10 best scenes from baseball movies

10 GIFs that sum up the Mike Woodson era in NYC

BARKER BEAUTIES
WANT MORE?
FOLLOW YARDBARKER:
Youtube_32 Twitter_32 Facebook_32 Rss_32 Email_32
Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.