Henrik Zetterberg gets ready...For TV commercials!

OK. So here’s the deal. A few months ago my friend Greg, a Detroit native, and I were sitting around, hanging out when he remarked how much I really look like Henrik Zetterberg, star forward of the Detroit Red Wings. I had heard this a few times before but neither of us had really put much thought into it. About a week or so later, I had an idea while riding the subway. You see, Greg and I both live in NYC, I’m an actor and he’s a filmmaker. It dawned on me that we should shoot something with me as Zetterberg…

The more the two of us talked, the more we figured out that we both had problems with the current NHL marketing campaign, and who better to come up with some new commercials than us. So, we set off scripting a series of funny commercials, storyboarding them with artist friends of ours, putting together presentation packets, and then shooting and editing several commercials. We created an entire advertising campaign for NHL. Once we had all of our stuff put together we realized that we needed to get our stuff to them…

Well, the first part turned out to be the easy part. Using just about every connection we had, we ended up getting the material to a few people who said they would “pass it along” at the NHL. Well, as many of us know, rarely does this make for a sure bet.

After a few weeks, we again came to another realization. If you want to get someone’s attention, it’s a lot easier if you have a thousand, or ten thousand, or a hundred thousand people with you.

SO HERE WE ARE, we want to bring it to the people. LET THE PEOPLE DECIDE! If the people think it works, then a message will get sent to the NHL that IT DOES WORK!

This is our first video made specifically for the playoff run to the Stanley Cup.

The concept involves a hapless Zetterberg doppelganger going about his daily life in hockey gear. YES, FULL UNIFORM! He eats, sleeps, and bathes like this. The follow up commercials we are planning to release soon include going on a job interview, fighting pollution, taking a guitar lesson and many more to come. With a little help, we will be able to show the NHL the full scope of our campaign which goes far beyond just Zetterberg and the Redwings.

This is us, the little guy, average Joe, David. Not trying to take down Goliath, but just trying to let him know that we are here. That sometimes to find out what the people want, you should just go to the people. We hockey fans know what we like. Let's show em' what we want. Pass this around, and let every hockey fan you know gets some kicks...

Go Zetterberg! Go Red Wings! Go HOCKEY!