Found January 26, 2009 on Sports Are 80 Percent Mental:
PLAYERS: Tiger Woods
As first seen on Livescience.com Its not you, its me. That's what the CEOs at three large companies told their superstar athlete spokesmen in the last few months. Tiger/Buick, LeBron/Microsoft and Beckham/Pepsi just didn't click with us. Why? As usual, our brains are the problem...

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