After 10 years, Amex and Tiger Woods have decided to part ways and American Express has decided not to renew Tiger's endorsement contract. It has signed a contract with the PGA instead so that it can broaden its approach to reach all consumers. Hey, guys, Tiger is the PGA. Good luck with that approach when you just terminated the world's best athlete endorser. I think that's Visa on the line for Tiger's agent now.
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