Originally posted on Sports Business Digest  |  Last updated 11/27/12
"If it ain't broke, then don't try to fix it." It is that old adage that best describes the partnership with LPGA golfer Annika Sorenstam and Callaway golf company.  Annika, who has been with Callaway her entire golfing career, has agreed to extend her partnership with the golf brand through 2016.  Under the partnership, Annika will continue to appear in Callaway advertising campaigns and at customer appreciation events.  She will also continue to wear Callaway headwear and clothing featuring the Callaway logo. "Annika is a tremendous ambassador for the Callaway Golf brand, both on and off the course," says Nick Raffaele, VP, Global Sports Marketing, Callaway Golf Company. "She's not only one of the greatest champions in our sport's history, but also an example for all professional athletes as she's devoted the next phase of her career to making a difference and giving back." Annika, who stepped away from competitive golfing in 2008 has since turned her focus towards her various businesses including the ANNIKA Acacdemy -- a boutique golf school where Annika and her instructors teach golfers about the game and also maintaining physical fitness.. "Callaway has been a trusted partner of mine for nearly 20 years," says Annika. "It's a special company and I'm honored we've enjoyed such a long relationship together. Callaway equipment was an integral part of my success on the course and now we also share their proprietary, cutting-edge fitting technology at our Callaway Performance Center at my Academy. Their support of my Foundation's junior golf events around the world has been incredible as well." Post-competitive golf career, Annika has also put her time into the ANNIKA foundation, a foundation that teaches children the importance of healthy living, and ANNIKA course design, a course design company. (via Callaway Press Release)
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

USOC says athletes concern about Zika shouldn't attend Games

Von Miller shares support for embattled Johnny Manziel

The Panthers had to use a silent snap count at the Super Bowl

Report: Lakers would fire Byron Scott to hire Luke Walton

Was Alain Vigneault right about NHL's lack of punishment towards Wayne Simmonds?

Seahawks’ Frank Clark rips Cam Newton ‘that boy a b—‘

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Tom Thibodeau has 'always wanted' Knicks job

Report: Luke Walton will not consider coaching offers until offseason

Budweiser: Peyton Manning not paid for Super Bowl beer plug

Archie Manning: 'I think Peyton's done in Denver'

Donald Trump: I told Tom Brady not to endorse me for President

Marshawn Lynch: Complicated and talented NFL anti-hero

Andre Drummond hits 70-foot buzzer beater to end 3rd quarter

Duke's Allen appears to intentionally trip Louisville's Spaulding

Candidates for New York Knicks head coaching job

Attorney alleges Johnny Manziel ruptured ex-girlfriend's eardrum

Jeanie Buss may clean house in Lakers’ front office

Lisa Ann wants to reward Emmanuel Sanders for Super Bowl win

WWE Superstar Daniel Bryan to announce retirement

Nine best and worst players from 2015 NFL playoffs

Rodman wants Phil Jackson to know he’s ready to coach Knicks

Wade Phillips trolls Cam Newton with dabbing tweet

Top defensive performances in Super Bowl history

FBI questions Jeremy Shockey about drug and gambling ring

Coldplay drummer thought Johnny Football was real name

Golf News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Was Alain Vigneault right about NHL's lack of punishment towards Wayne Simmonds?

Report: Knicks fire coach Derek Fisher

The best and worst commercials from Super Bowl 50

Best and worst from Super Bowl 50

Six best plays from Super Bowl 50

Eli doesn't look thrilled as Peyton wins Super Bowl

Did Beyonce almost fall down during Super Bowl halftime show?

Curry to serve as drummer for Panthers

Report: Marshawn Lynch plans to retire

The 14 biggest plays in Super Bowl history

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker