Originally posted on Sports Business Digest  |  Last updated 11/27/12
"If it ain't broke, then don't try to fix it." It is that old adage that best describes the partnership with LPGA golfer Annika Sorenstam and Callaway golf company.  Annika, who has been with Callaway her entire golfing career, has agreed to extend her partnership with the golf brand through 2016.  Under the partnership, Annika will continue to appear in Callaway advertising campaigns and at customer appreciation events.  She will also continue to wear Callaway headwear and clothing featuring the Callaway logo. "Annika is a tremendous ambassador for the Callaway Golf brand, both on and off the course," says Nick Raffaele, VP, Global Sports Marketing, Callaway Golf Company. "She's not only one of the greatest champions in our sport's history, but also an example for all professional athletes as she's devoted the next phase of her career to making a difference and giving back." Annika, who stepped away from competitive golfing in 2008 has since turned her focus towards her various businesses including the ANNIKA Acacdemy -- a boutique golf school where Annika and her instructors teach golfers about the game and also maintaining physical fitness.. "Callaway has been a trusted partner of mine for nearly 20 years," says Annika. "It's a special company and I'm honored we've enjoyed such a long relationship together. Callaway equipment was an integral part of my success on the course and now we also share their proprietary, cutting-edge fitting technology at our Callaway Performance Center at my Academy. Their support of my Foundation's junior golf events around the world has been incredible as well." Post-competitive golf career, Annika has also put her time into the ANNIKA foundation, a foundation that teaches children the importance of healthy living, and ANNIKA course design, a course design company. (via Callaway Press Release)
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Pat Kelsey ditches UMass at last minute, plans to return to Winthrop

Report: Top GM candidates not interested in Redskins job due to Daniel Snyder

Carmelo Anthony: Knicks were more free-flowing before triangle emphasis

Report: Deal in works for Raiders to play at Sam Boyd Stadium in Vegas

Yoenis Cespedes: MLB would grow if they played with Latin culture

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Georgetown fires John Thompson III after 13 seasons

GGG, Canelo Alvarez reportedly resume fight talks

Shaq comes clean on flat earth talk: ‘I’m joking, you idiots’

NFL to discuss possibility of reviewing penalties

Report: Paul George wants to play with Gordon Hayward

Reds pitcher Raisel Iglesias injures elbow, hip in shower fall

The 'Once again, Barry Bonds is the best power hitter in San Francisco' quiz

With Team USA's victory, World Baseball Classic (finally) lived up to its potential

The NFL distraction playbook

Box Score 3/23: Team USA wins their first WBC title

The 'Duke schadenfreude season came early this year' quiz

Which Sweet 16 team should you be rooting for?

The Aesthetic: The world of player exclusive sneakers

NBA Referee Hotline Bling: Steph Curry pushes OKC's buttons

Re-ranking the Sweet 16 for the NCAA Tournament

Lingering issues for each 2016 MLB postseason team

Box Score 3/22: Team USA is heading to the championship

The 'With teammates like this, who needs rivals?' quiz

Golf News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The 'Once again, Barry Bonds is the best power hitter in San Francisco' quiz

The NFL distraction playbook

With Team USA's victory the WBC (finally) lived up to its potential

The Aesthetic: The world of player exclusive sneakers

Which Sweet 16 team should you be rooting for?

NBA Referee Hotline Bling: Steph Curry pushes OKC's buttons

Re-ranking the Sweet 16 for the NCAA Tournament

Lingering issues for each 2016 MLB postseason team

Eastern Conference bottom feeders to watch down the stretch

The 'With teammates like this, who needs rivals?' quiz

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker