Originally posted on Sportress of Blogitude  |  Last updated 4/5/13

A report from Business Week has shed some light on what was behind the video from Oakley that featured Bubba Watson tooling around in a custom-made golf cart hovercraft that went viral earlier this week. Apparently, the video simply was an attempt to promote Watson, whom Oakley signed to a sponsorship deal at the beginning of the year and there really wasn’t any intent to get folks interested in the purchase of a golf cart hovercraft. Nathan Strange, Oakley’s head of global marketing for golf, said the idea for the video arose as such: “I knew I wanted to do a viral video,” says Strange. “We brainstormed a bunch of ideas, and we ended up with creating the world’s first golf cart hovercraft.” And Strange says that when they brought the idea to Watson, they knew they had a winner. “Bubba was out of his mind,” Strange says. “This is the kind of stuff he loves.” The video that is causing all the commotion: With over 4 million views on YouTube, the video took on a life of its own. Shot at Phoenix’s Raven Golf Club, it has drummed up more interest than expected in the prototype hovercraft golf cart created by Neoteric at a reported cost somewhere in the range of $16,000 to $20,000. But even the high price of the model hasn’t swayed potential purchasers of the souped-up cart. Strange says Neoteric received a call from a man in Australia who wanted to order 100 of them. Neoteric spokesman Filip Przybysz told Business Week in an email that the company has received more than 500 calls about the video and that 150 of them were serious in nature and legitimate inquiries. Despite the high interest in the unique vehicle created only to promote one of their paid endorsers, would Oakley be interested in branching out into the hovercraft golf cart business? “To be honest, we haven’t put a whole lot of thought into it,” says Strange. “We specialize in eyewear and apparel and footwear, so it’s not really our core competency.” While the creation of the viral video may have created unintended results, Oakley succeeded in creating a lot of interest and pulled in a lot of views on behalf of its brand and Bubba Watson. Hopefully, if Oakley isn’t interested in the hovercraft golf cart business, some other enterprising company will get in touch with Neoteric and start manufacturing these bad boys. Not that most folks could ever afford to have one of their own, I bet a lot of golfers would be more than willing to pony up the extra cash to rent one at some high-end, first-class (and expensive) golf destination. [H/T Business Insider] TweetThe post Bubba Watson’s golf cart hovercraft cost upwards of $20,000 to manufacture appeared first on Sportress of Blogitude.

This article first appeared on Sportress of Blogitude and was syndicated with permission.

PLAYERS: Bubba Watson
MORE FROM YARDBARKER

Report: Cavs players starting to doubt team issues will be fixed

Rockets GM makes light of wild confrontation with Clippers

NBA to investigate Rockets-Clippers postgame fight

Chris Paul nutmegs Milos Teodosic with slick dribbles

Carmelo Anthony is ‘done with the refs’ after Russell Westbrook’s ejection

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Warriors stuck without hot water in locker room after beating Cavs

Magic rookie invited teammates to his first sermon, but none showed up

Magic could be sellers, Mirotic eligible to be traded, Jabari Parker closer to return

Brewers' Nelson rehabbing 'ahead of schedule', Cardinals' Molina retiring after '20?

Broncos considering WR options, Seahawks on Schottenheimer skeptics

Spagnuolo could stay with Giants, Dallas and Cincy swap assistants

The 'It's a walk-off!" quiz

Best performances in the history of NFL Conference Championship games

Top takeaways from the NFL Divisional round

Sports & Politics Intersect: After all the bluster, college football sticks to sports

2018 NFL Mock Draft

Who stands to benefit the most from the slow MLB offseason?

Sabres look to be biggest sellers ahead of NHL trade deadline

Top impact MLB free agents still looking for work

Is Andrew Wiggins finally turning the corner?

Jayson Tatum is making a living in the clutch

The 'Home field disadvantage' quiz

NHL Weekender: Bruins, Flames, Jets are taking flight

Golf News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

The 'It's a walk-off!" quiz

Best performances in the history of NFL Conference Championship games

Sports & Politics Intersect: After all the bluster, college football sticks to sports

The 'Home field disadvantage' quiz

NHL Weekender: Bruins, Flames, Jets are taking flight

Sabres look to be biggest sellers ahead of NHL trade deadline

The 'How much ya bench?' quiz

Who stands to benefit the most from the slow MLB offseason?

Jayson Tatum is making a living in the clutch

The 'Quite the catch' quiz

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker