Originally written on Sportress of Blogitude  |  Last updated 4/5/13

A report from Business Week has shed some light on what was behind the video from Oakley that featured Bubba Watson tooling around in a custom-made golf cart hovercraft that went viral earlier this week. Apparently, the video simply was an attempt to promote Watson, whom Oakley signed to a sponsorship deal at the beginning of the year and there really wasn’t any intent to get folks interested in the purchase of a golf cart hovercraft. Nathan Strange, Oakley’s head of global marketing for golf, said the idea for the video arose as such: “I knew I wanted to do a viral video,” says Strange. “We brainstormed a bunch of ideas, and we ended up with creating the world’s first golf cart hovercraft.” And Strange says that when they brought the idea to Watson, they knew they had a winner. “Bubba was out of his mind,” Strange says. “This is the kind of stuff he loves.” The video that is causing all the commotion: With over 4 million views on YouTube, the video took on a life of its own. Shot at Phoenix’s Raven Golf Club, it has drummed up more interest than expected in the prototype hovercraft golf cart created by Neoteric at a reported cost somewhere in the range of $16,000 to $20,000. But even the high price of the model hasn’t swayed potential purchasers of the souped-up cart. Strange says Neoteric received a call from a man in Australia who wanted to order 100 of them. Neoteric spokesman Filip Przybysz told Business Week in an email that the company has received more than 500 calls about the video and that 150 of them were serious in nature and legitimate inquiries. Despite the high interest in the unique vehicle created only to promote one of their paid endorsers, would Oakley be interested in branching out into the hovercraft golf cart business? “To be honest, we haven’t put a whole lot of thought into it,” says Strange. “We specialize in eyewear and apparel and footwear, so it’s not really our core competency.” While the creation of the viral video may have created unintended results, Oakley succeeded in creating a lot of interest and pulled in a lot of views on behalf of its brand and Bubba Watson. Hopefully, if Oakley isn’t interested in the hovercraft golf cart business, some other enterprising company will get in touch with Neoteric and start manufacturing these bad boys. Not that most folks could ever afford to have one of their own, I bet a lot of golfers would be more than willing to pony up the extra cash to rent one at some high-end, first-class (and expensive) golf destination. [H/T Business Insider] TweetThe post Bubba Watson’s golf cart hovercraft cost upwards of $20,000 to manufacture appeared first on Sportress of Blogitude.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Redskins fan who named son after RG3: ‘I don’t regret it at all’

Arthur Blank on Roger Goodell: ‘Change may be appropriate’

Belichick gives typical reply to question about Brady's freedom

Goodell not attending season opener at Gillette Stadium

Jakub Voracek will donate $1,000 for every point he scores

Dwayne Bowe reportedly in danger of being cut by Browns

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Slava Voynov taken into custody by U.S Immigration

The Redskins finally catch a break with Jamison Crowder

GM's wife reportedly pressured by Redskins to apologize

Five Nebraska players suspended for opener named

Jason Pierre-Paul reportedly plans to join Giants next week

Curt Schilling suspended by ESPN for rest of MLB season

Freshmen to watch in Week 1 of college football

Early returns on Manny Machado, MLB shortstop

Judge Berman offered free coffee for life

Conor McGregor insults Jose Aldo, plans move to lightweight

Angry Indy columnist: Don't fall for 'Deflategate magic trick'

Staubach calls Romo 'one of the best quarterbacks in the league'

Utah forbade Harbaugh-themed bus from campus

Sarah Thomas working Giants-Patriots is great for NFL’s future

Clayton Kershaw and his chance at 300 strikeouts

Terrell Owens, wife have Twitter fight over wife swap show

Sonny Gray's AL Cy Young push

The 10 most embarrassing blunders in NFL history

2015 could be one of Peyton Manning's worst seasons

Golf News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The Gospel Of Harbaugh prepares for its ultimate test of faith

Meet the Utah Utes, the pluckiest program in college football

Iman Shumpert will name daughter Iman Shumpert Jr.

Dallas company celebrates Romo with DirecTV 'crownies'

Top 10 storylines for Week 4 of the NFL preseason

Matt Williams is still hopelessly married to the idea of the closer’s role

Five unique CFB games to watch this weekend

Be careful what you wish for, Jay Gruden

Ryan taking leap of faith with Bills

Top 10 storylines for Week 1 of college football season

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker