Originally written on The Victory Formation  |  Last updated 9/13/13

Forget fighting out of the rough. The Golf Channel is wading in a water hazard after a tweet they sent out that should have been followed up with #FORE! The Comcast/NBC owned channel’s Twitter feed wanted to do something nice in honor of the 50th anniversary of Dr Martin Luther King’s ‘I have a Dream’ speech. They should have kept the good intention to themselves: Oy. Not very swift on that one. It was, as one could expect, greeted with some backlash. I have a dream that I didn't read this tweet: https://t.co/mZInKs5TlL — Richard Deitsch (@richarddeitsch) August 28, 2013 @richarddeitsch @Ourand_SBJ that's just about offensive, exploiting the I have a Dream speech and anniversary to shill your channel — daniel kaplan (@dkaplanSBJ) August 28, 2013 I have a dream that whomever even thought of this will be reprimanded RT @GolfChannel: Tweet your ‘golf’ dream using: #DreamDay: — Astros County (@AstrosCounty) August 28, 2013 Yeah, this isn’t the type of thing you do to promote anything, besides Civil Right’s awareness and such. The Detroit Free Press didn’t get the memo, either. The Golf Channel has since deleted the tweet and issued an apology. Standard Twitter screw up procedure: Our earlier [...]

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