Netflix Earns my Shift Back

Found March 15, 2008 on Swope Blog:

Netflix Earns my Shift Back

Lift, shift and retention! Blockbuster got the lift part correct. They were genius in creating plans that lured customers away from Netflix. Then they made the plans so great that customers fell in love with them. And then they cranked up the price 32% and are watching this customer shift on back to ...

Original Story: http://swopeblog.blogspot.com/2007/09...

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