A Non-Championship Sports Parade?

Today, one miiiilion people are expected to line Sixth Avenue in New York City for the MLB All-Star Game parade. A red carpet has been laid out that covers 18 blocks of our fair city, and a who's who of All-Stars and hall-of-famers will stroll uptown towards Central Park with the afternoon's festivities culminating in the main event this evening in the Bronx. I don't get it. I mean, I work in PR/mktg, so I get the "tactic." It makes good sense for Major League Baseball. Hype up the last All-Star Game in historic Yankee stadium. Celebrate America's pasttime on the biggest, grandest media stage in the world. Trot out the legends to create excitement and "buzz." I get all that. I guess what I don't get is why anybody, outside of the tourist or father with their kid, would go to the parade. Take me, for instance. I love baseball. Watch every night on TV, own season tickets, can't wait until October. I respect the greats of yesteryear ...