Bet On It: Harrah's Entertainment Reaches Sponsorship Deal with Mets

Centurion Guards from Caesars Atlantic City have a new home at Citi Field as Harrah's Entertainment becomes a Mets signature partner. The new Caesars Club located at Citi Field opens officially on April 13. When the recession first started to make its presence fully felt, I made mention that sponsorship deals would be the one aspect of sports business that would feel the greatest impact (see National Post article regarding the Nashville Predators). That has been true, but a side effect has been the creativity that clubs are engaging in, or rather, the continued breaking of taboos. Take the continued growth of sponsorship deals with casinos. The New York Mets and Harrah's Entertainment today announced a multiyear marketing and promotional partnership in which the world's largest provider of branded casino entertainment becomes a Signature Partner at Citi Field. The comprehensive set of rights and benefits integrated across multiple properties and platforms includes an e...