Originally posted on Sports Business Digest  |  Last updated 10/26/11

After a season filled with bankruptcy filings and declining attendance, the Los Angeles Dodgers will lower their ticket prices on nearly all of their seats for next year.

96% of their seats, to be exact.

The Dodgers will also offer more than 35,000 seats — at the 56,000 seat Dodger stadium — at a price point at or below $20, on a season ticket basis.

“A lot of factors got us to our pricing, but feedback directly from fans is at the forefront,” said David Siegel, senior director of ticket sales. “You can’t ignore the fact the California economic climate is a factor. We decided changes needed to be made and we made adjustments. At the end of the day, it’s about our fans.” (via Press Release)

The Dodgers will also offer numerous benefits for 2012 season ticket holders, including early entry into the stadium, and the chance to play catch, on-field, with friends and family after select games.

The Dodgers brought in a little under 3 million fans in 81 games this season, averaging about 36,000 fans a game — 65% of Dodger Stadium’s capacity. The team brought in 3.5 million fans in the same number of games last season, an average of about 44,000 fans a game.

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