Found May 03, 2012 on The Biz of Baseball:
PLAYERS: Yu Darvish
TEAMS: Texas Rangers
Fueled largely by the Texas Rangers, FOX is showing strong ratings for the regional sports networks that they host with increases on 20 percent over last year at this time. Interest in Japanese pitching sensation Yu Darvish has been a large factor in the increases on FOX RSNs. FOX reports that four of his five starts have been on FOX Sports SW and have averaged a 9.1 rating, including three of the four highest-rated Rangers telecast of all-time. That has kicked the Rangers into first place in the ratings for the FOX-held RSNs. The Rangers on FOX Sports Southwest (FSSW) lead all MLB teams with an 89% increase in local ratings compared to April 2011. Eight of the top ten highest-rated Rangers telecasts on FSSW occurred last month. And, Rangers games have out-rated the first two games of the Mavericks-Thunder NBA playoff series in head-to-head competition in Dallas. We have had a great response from advertisers—especially in renewals from last season,” said Kyle Sherman, executive v...
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