Found March 27, 2013 on Bush League Chronicle:

The Milwaukee Brewers have come up with a creative multi-game ticket plan for its fans.While the Miami Marlins are busy tinkering with Groupon, the Brewers are offering fans the chance to buy tickets in which can be improved based on the success of the team. The team is calling it their "Chance 2 Advance" plan and here is a further explanation as to what it entails.For just $99, we'll give you a Bernie's Terrace ticket to 9 select Tuesday games at Miller Park. And, on Tuesday, April 30, you'll sit in Bernie's Terrace for the first game of the plan. When the Brewers win, you advance! Every time the Brewers win, you exchange your Bernie's Terrace ticket for the next game in the plan for just $2 to the next best seating area. You remain in that seat location until the Brewers win the next game in the plan. If the Brewers don't win, you simply exchange your Bernie's Terrace ticket at no cost for a seat in the same section where you last advanced — no backsliding. If the Brewers win the first 8 games in the plan, the 9th game would enable you the opportunity to sit in the Field Diamond Box!So, there you have it. Essentially, if the Brew Crew win, the fans who purchase this ticket package also win.It should be noted that the slate of games included in the package boasts a good mix of attractive opponents. Milwaukee will play division rivals Cincinnati, St. Louis, and Pittsburgh (twice), to go along with dates against the Dodgers, Rangers, Athletics, and Twins.Fans who purchase the plan have a chance to advance all the way down to a premier front row seat, which carries a $100 value. Even if the team goes 4-4 heading into the ninth game, that still puts fans in seats worth $40, which still means folks are coming out ahead.The Brewers may not be favorited to win the division this year, that title belongs to either the Reds or Cardinals, but they should be in the mix to contend. Adding free agent starting pitcher Kyle Lohse earlier this week certainly did nothing to hurt those chances, either.Via Big League Stew

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