Found November 11, 2013 on The Outside Corner:
“I want my MLB!” The twist on the iconic 1980’s “I want my MTV!” promotional campaign for the network seems like a fitting way to announce a new multi-year partnership between Major League Baseball and MTV. Under the deal announced this morning, MLB and MTV will collaborate on a new half-hour weekly 30-episode series devoted to baseball to be broadcast on MTV2, MTV’s sibling network that targets men. The series will be a showcase for MLB players and player personalities and 2013 World Series MVP David Ortiz and Pirates’ All-Star Andrew McCutchen have signed on as executive producers. The two players’ largest roles in the project will be helping to recruit players to participate. “Players want to be musicians and the musicians want to be players,” Ortiz said. “So it’s going to be pretty easy to get my friends in baseball to have some fun on MTV.” The untitled series will debut in April 2014 and will be hosted at the MLB Fan Cave, MLB’s unique space in New York City whi
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