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Last Saturday, I attended the Fightin Phils Ticket Hootenanny, a Reading tradition where fans can pick up their season tickets, purchase single-game tickets, take walking tours of First Energy Stadium, and even try out to sing the National Anthem before a Reading Fightin Phils game. This year was the first year that the event was branded under the Fightin Phils name – a sharp change for some who had know the club as the Reading Phillies for the last 46 years. I met with Eric Scarcella, Director of Public Relations for the Fightin Phils to talk briefly about the name change.
On how the name change came about:
Every year, we take a look and see what we can do better. We have a motto around here: if you’re not getting better, you’re probably getting worse. We did not originally set out to change our name or our logo; we set out to create something that would capture our brand and our brand of fans b...