Originally written on The Biz of Baseball  |  Last updated 11/15/14
When it comes to sports, what every owner looks for is repeat business. And, if you want repeat business, “loyalty” is king. Through good times and bad, the stronger your fan loyalty, the better off you are. So, with Opening Day this Sunday, Brand Keys has released their 21st annual report, the Brand Keys 2013 Sports Fan Loyalty Index. Even with a roster that’s old as dirt and a trade for Vernon Wells in the offing (believe it or not, this makes more sense than you think), the New York Yankees return to the #1 spot, knocking the Phillies off the top perch after seeing two consecutive disappointing seasons. The 2012 World Series Champion San Francisco Giants move from the #4 to the #3 position while Cardinals and Braves move up the list. If you’re in Boston, a concern is the Red Sox who held the top position from 2008-10 and haven’t been out of the top five for a considerable period of time. After two consecutive years of controversy, the Red Sox drop completely out of the top 5. A...
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