You may not know his name, but you certainly know his work. Doug Towey, the man responsible for first using the song 'One Shining Moment' as the ending to March Madness each year, has passed away.
In 1987 Towey was a Creative Director with CBS when he was handed the song now known as the send-off to the college basketball season. He had originally planned on using it to close the Super Bowl that year, but events pushed it back and he instead used it to close the NCAA Tournament. Since that moment it's been an iconic part of the tourney.
In Towey's honor, here is the first time it was ever used, in 1987...
Gives me chills every single time i hear that song...
Original Story:
http://valleysports.blogspot.com/2009...
In 1987 Towey was a Creative Director with CBS when he was handed the song now known as the send-off to the college basketball season. He had originally planned on using it to close the Super Bowl that year, but events pushed it back and he instead used it to close the NCAA Tournament. Since that moment it's been an iconic part of the tourney.
In Towey's honor, here is the first time it was ever used, in 1987...
Gives me chills every single time i hear that song...
Original Story:
http://valleysports.blogspot.com/2009...
