Originally written August 24, 2012 on Sports Media Watch:
The Red Sox/Yankees rivalry did not attract big-time numbers last weekend. In other news, the PGA Wyndham Championship drew lower numbers for rainout coverage, and the NASCAR Nationwide Series suffered a modest decline for coverage from Montreal. Fairly Mediocre Numbers For Red Sox/Yankees: Regional Major League Baseball action featuring Yankees/Red Sox in 72% of markets drew a mere 1.6 final rating on FOX last Saturday afternoon — down a tick from coverage featuring Rays/Yankees last year (1.7), and down 11% [...]
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