Are you going to watch the MLB All-Star Game tonight?
That might be a really dumb question to ask readers of a baseball blog. We're all fans of the sport, perhaps some more devoted or fanatical than others, but extremely interested spectators nonetheless. So chances are, you'll be tuning in for the 84th Midsummer Classic this evening on FOX.
Yet the numbers say that fewer of you — of us — are watching the All-Star Game each year.
In a column for Indiana University's National Sports Journalism Center, Ed Sherman details the hard truth. Last year's All-Star Game from Kansas City drew the lowest TV ratings in the history of the event. Viewership has been in steady decline since the 2009 Midsummer Classic at Yankee Stadium, losing nearly four million viewers, two ratings points and three percent of the share (number of TV sets tuned in for a particular program).
That trend has to be troubling for MLB, considering it essentially has the sports world to ...