Boxings Biggest Problem Lies In Popularity

  This past Saturday night, Showtime broadcasted Strikeforce mixed martial arts primetime event. The show, which featured Internet sensation Gina Carano losing via TKO in the main event, was promoted heavily by MMA for the past few weeks. The Female fight was wildly popular pulling in 700,000 PPV buys alone. How many consumers are interested in MMA as a sport, and how far has it come in comparison to boxing in popularity? The most popular MMA websites now far outrank their boxing counterparts, with UFC.com attracting nearly a million monthly U.S. visitors. UFC.com, the official website of the largest mixed martial arts promoter, and Sherdog.com, the largest MMA news & community website, are 3X to 8X larger than the closest boxing websites. Since boxing does not have a single dominant promoter in the way that the UFC dominates MMA, it may not be a surprise that UFC.com is the largest website. To create a fairer comparison, the boxing and M...