Found May 24, 2008 on MVN:
Pre-fight hype is a part of the fighting world. It is a chance for each fighter to talk trash about one another and hopefully it boosts ticket sales and pay-per-view buys. Sometimes you will even get the fighters involved to say something personal that give the fight more of an edge to it and raises the intensity. BJ Penn and Sean Sherk passed that level before their fight was even announced. These two flat out don't like each other and a fight between them on the street would be as intense as their war on Saturday night is expected to be.
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