Originally posted on Sports Business Digest  |  Last updated 11/1/12
The Ultimate Fighting Championship (UFC) has officially partnered with Ticketmaster, relying on the Live Nation Entertainment Company to create the UFC's official ticket resale marketplace. Under the partnership, UFC fans will now have the ability to re-sell tickets to UFC live events through a secure technology platform, created by Ticketmaster. "UFC is the best live event experience in the world and by partnering with Ticketmaster, our fans have a reliable, quick and convenient way to buy and sell UFC tickets," UFC President Dana White said. "We are really excited to continue working with Ticketmaster to make buying and selling UFC tickets easier than ever." Ticketmaster currently relies on barcode transfer technology for situations where fans purchase tickets from Ticketmaster verified resellers. One can expect, since Ticketmaster is already utilizing Apple's Passport application that iOS 6 users/UFC ticket purchasers may have that functionality in the near future as well, if they don't have it already. "UFC is one of the most forward thinking and fan-focused sports organizations in the world, and they understand that the resale market can be done better, so they are working with us to deliver the Official Resale Marketplace of UFC," said Jared Smith, chief operating officer of Ticketmaster. "Our highest priority is to deliver the most fan-friendly ticket purchasing experience in the industry. By utilizing our technology to provide secure, convenient access to tickets, we're able to do just that for UFC fans." For more information on the UFC's Official Resale Marketplace, you can visit the UFC resale website.  
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James Dolan is among potential group of investors of new arena for New York Islanders

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