Found January 04, 2013 on
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Go Daddy has signed actress and model Bar Refaeli to star with Danica Patrick in one of its two 30-second Super Bowl commercials this year. The question now is how the two women will illustrate the Go Daddy customer story for television's most-watched event.
The commercial is titled "Perfect Match," though details of the ad concept are not being released. This will be Bar Refaeli's first-ever Super Bowl commercial. Bar is an Israel native and ranks number one on the Maxim Hot 100 list for 2012. She'll share the screen with Danica, the Go Daddy Girl known for being in more Super Bowl commercials than any celebrity in television history, 12 after this next campaign.
"We think we're going to make special Super Bowl magic with 'Perfect Match,'" said Go Daddy Chief Marketing Officer Barb Rechterman. "This ad marries Go Daddy's edgy brand with our reputation for taking care of customers in a way we think will be surprising and, more importantly, entertaining."
The ad was developed by Deutsch NY and is being filmed in Los Angeles today.
"The opportunity to be in a Super Bowl commercial is thrilling ... and to partner with Go Daddy is something I just couldn't resist," Bar said. "I feel like the 'Perfect Match' commercial is a chance to be in an iconic Super Bowl spot that not only leaves people talking, but shows everyone what Go Daddy is really about. I really look forward to meeting Danica too!"
The two have a few things in common. Both have been featured in the Sports Illustrated Swimsuit Edition, each have built strong brands using the Internet and understand the power of the Web. "I think we both know how important online is for any up-and-coming business today and Go Daddy is THE place to go if you're looking to build a brand online," said Danica.
"Go Daddy attracts a lot of marketing attention," Danica explained. "What really makes Go Daddy special, though, is the way they 'get it done' for their customers -- their brand of personalized service is unlike anything in the tech industry ... the commercials are just the icing on the cake and I think 'Perfect Match' will be one of those ads people rewind to see over and over."
This is Go Daddy's ninth consecutive Super Bowl campaign. Over the years, the iconic TV commercials have generated massive media attention for Go Daddy, the world's top Web hosting and domain name provider serving nearly 11 million customers, many of whom are small business owners looking to leverage the Internet.
"The Super Bowl ads definitely got my attention over the years," said Van Bond at Van-Tech Industries, a longtime Go Daddy customer. "But what really makes Go Daddy a great company to do business with is how they take care of their customers. I challenge you to name an Internet company that offers round-the clock, bend over backward telephone support ... and provides top-notch, easy to use products to help small businesses grow. That may not sound all that sexy, but when you're building a business, that's the bottom line. That's why I use Go Daddy."
While the commercials aren't Bond's top reason for loving Go Daddy, he did confess his plan to watch for the ads on Super Bowl Sunday.
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Danica Patrick may be the queen of Super Bowl ads, but this February, the NASCAR driver will be appearing alongside one of the most famous women in advertising, supermodel Bar Refaeli. Refaeli, 27, began shooting the ad on Friday, according to AdWeek.com. Patrick and Refaeli will be paired up for just one of its two 30-second Super Bowl spots this year. “The opportunity to be...
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There was some talk that the recently divorced Danica Patrick was also going to to cut ties with Go Daddy, but she decided to renew with them instead. She shot a new Super Bowl ad, and released a preview via Twitter today. The spot seems to have an aviation theme. She tweeted:
Shooting new #GoDaddy Super Bowl ad. You like my pilot look? pic.twitter.com/7KNmgd3J...
NASCAR star Danica Patrick may have just had her Super Bowl star power upstaged by the most beautiful women in the world. Bar Refaeli is Danica’s new Go Daddy teammate for a Super Bowl ad titled “Perfect Match.” GoDaddy did not release details of the spot but we couldn’t be any happier with the news. Bar has jumped 16 past female models, actresses, personalities and athletes...
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Don't be surprised if the chant from the stands at this year's GoDaddy.com Bowl is "let's go social, let's go!" Go Daddy, the world's largest Web hosting and domain provider, is sending its spokesperson superstar to lead the festivities at Sunday's GoDaddy.com Bowl, which includes a big social media campaign. Go Daddy Girl Danica Patrick will lead...
Danica Patrick will run 10 NASCAR Nationwide Series races with Turner Motorsports in 2013, espnW.com is reporting. No word on sponsorship, but my money would be on GoDaddy.com being on the car for those races in addition to their sponsorship of her first full season in the Sprint Cup Series.
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Here is Bar Refaeli posing for a clothing line called Fox. She is seen in hippy gear and skateboarding.
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