Before the party continued at the W in South Beach, Brad Keselowski lugged his new trophy down the backstretch at Homestead-Miami Speedway.
His mission? The perfect avatar photo.
"I want it dark," Keselowski said. "Like Batman and (crap)."
As he strolled away from the generator-powered lights, the new Sprint Cup champion experimented with several poses and facial expressions before he zeroed in on just the right one.
"What do ya think," Keselowski asked as the photographer flipped through the photos. While the 28-year-old needed a little convincing through his sponsor's product goggles, Keselowski was already perfecting his image - one of a champion.
Five hours into the celebration, the third-generation racer was cognizant of his responsibility to the sport from this day forward.
And as NASCAR tries to reach its popularity heights again, particularly with the younger markets, Keselowski insists he's up to the challenge to lead the charge.
"Where I see myself now is pushing it...