Walmart today announced it is expanding its Race Time 2012 program to give fans more accessibility to discounted race tickets, driver appearances and fan events at stores, a greater selection of authentic NASCAR merchandise and a special sponsorship of Bill Elliott at the Coke Zero 400.
Walmart's Race Time program, launched last year as the largest retail promotion in NASCAR history, gives fans authentic merchandise and fan events at Walmart stores in every NASCAR Sprint Cup series race market. This year, Walmart has more than tripled the number of companies offering displays of authentic merchandise, doubled the number of fan events at stores and increased the race markets where the $99 Walmart Family Track Pack will be offered.
"Our mission is to bring accessibility and affordability to NASCAR fans," said Rand Waddoups, Senior Director, Entertainment Properties and Brands, Walmart. "We know our customers love NASCAR, so we are going to be a one-stop shop where...
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