Each home game, the Philadelphia 76ers take the court to an arena that is almost stuffed to capacity. Of all the changes that have hit the Sixers, having 17,000 or 18,000 fans in an arena by tip-off has cranked the volume and injected some life in what had been a dreary atmosphere.
Yes, some ticket-price slashing by new ownership has played a significant role.
So, too, did the Sixers' fast start, where they raced to 11 games over .500 and won 12 of their first 14 home games.
But playing a crucial supporting role in boosting attendance are the names on the visitors scoreboard. Derrick Rose and Chicago. Kevin Durant and Oklahoma City. LeBron James and the Miami Heat.
All-Star players. Elite teams. The kind of combinations fans pay to watch.
''I actually think (Sixers CEO) Adam Aron might have been behind this,'' coach Doug Collins said, smiling. ''Get every good team in here so they could sell the building out.''
The marquee teams are doing more than stuff the coffers. They are ...