It's hard to explain. I equate it to watching an NFL football game in the snow. It just ups the entertainment value and makes a regular sporting event all of the sudden fantastic. The mere presence of the white stuff has some strange majestic power to draw you in. You can't take your eyes of the screen and there is no logical reason to explain such a phenonemon. The product on the field is no different than usual, and it's likely more uncomfortable, troublesome and restrictive to the players. The appearance of a great afro on an NBA court has the same effect as the fluffy white stuff on the gridiron (at least for me)...
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