TEAMS:
Los Angeles Lakers,
Boston Celtics,
Toronto Raptors,
Chicago Bulls,
Miami Heat,
Cleveland Cavaliers,
Orlando Magic,
Chicago Cubs,
Cleveland Indians,
Dallas Mavericks,
San Antonio Spurs,
Phoenix Coyotes,
Portland Trail Blazers,
Golden State Warriors,
Washington Wizards,
Utah Jazz,
Texas Rangers,
Seattle Mariners,
New York Jets
PLAYERS: Kobe Bryant, Kevin Garnett, Pau Gasol, Joakim Noah, Dwyane Wade, Dwight Howard, Marco Belinelli, Rudy Fernandez, Dirk Nowitzki, Jose Calderon, Andrea Bargnani, Tony Parker, Paul Pierce, Gilbert Arenas
PLAYERS: Kobe Bryant, Kevin Garnett, Pau Gasol, Joakim Noah, Dwyane Wade, Dwight Howard, Marco Belinelli, Rudy Fernandez, Dirk Nowitzki, Jose Calderon, Andrea Bargnani, Tony Parker, Paul Pierce, Gilbert Arenas
Kobe Bryant already had the most popularjersey in the U.S., and now also has the most popular jersey in Europe.
Kobe Bryant of the Los Angeles Lakers tops the list of most popular NBA jerseys in Europe for the second straight year. Coming off his fourth NBA title in 2009, Bryant also has the most popular jersey in the U.S. The top four most popular jerseys remain unchanged from last year with Kevin Garnett of the Boston Celtics at No. 2, Pau Gasol of the Lakers at No.3 and LeBron James of the Cleveland Cavaliers at No. 4. The Most Popular NBA Jerseys in Europe list is based on sales from retail locations across Europe during the 2008-09 NBA season.
Dwyane Wade of the Miami Heat moves up three spots from last year to No. 5 and Dwight Howard of the Orlando Magic makes his first appearance on the list at No. 7. Chicago’s Joakim Noah, who visits London on Oct. 6 when the Bulls take on the Utah Jazz during NBA Europe Live presented by EA Sports , also makes his first appearance on the list.
Eight of the top 15 players on the list hail from Europe. They include Tony Parker of the San Antonio Spurs (No. 6), Andrea Bargnani and Jose Calderon of the Toronto Raptors (No. 8 and No. 9, respectively), Dirk Nowitzki of the Dallas Mavericks (No. 11), Rudy Fernandez of the Portland Trailblazers (No. 12), Marco Belinelli of the Golden State Warriors (No. 13) and Noah (No.14). International players make up approximately 20 percent of NBA rosters.
The NBA's merchandising business in Europe consists of over 60 partners distributing NBA products to more than 16,000 retail locations. International sales account for 30 percent of the league’s overall global merchandise business.
Top 15 Most Popular NBA Jerseys in Europe:
Kobe Bryant, Los Angeles Lakers
Kevin Garnett, Boston Celtics
Pau Gasol, Los Angeles Lakers
LeBron James, Cleveland Cavaliers
Dwyane Wade, Miami Heat
Tony Parker, San Antonio Spurs
Dwight Howard, Orlando Magic
Andrea Bargnani, Toronto Raptors
Jose Calderon, Toronto Raptors
Paul Pierce, Boston Celtics
Dirk Nowitzki, Dallas Mavericks
Rudy Fernandez, Portland Trailblazers
Marco Belinelli, Golden State Warriors
Joakim Noah, Chicago Bulls
Gilbert Arenas, Washington Wizards
Source: National Basketball Association
OTHER NEWS FROM THE BUSINESS OF SPORTS NETWORK
(THE BIZ OF BASEBALL)
Chicago Cubs Surpass 3 Million in Attendance for Sixth Season in a Row
Yankee Stadium to Host Annual College Football Bowl Game
Eric Wedge Fired As Manager of Cleveland Indians
This Time It Counts: MLB Postseason TV Ratings
Fenway Sports Group Enters Partnership with Athletes' Performance
A Look Inside the Sale of the Texas Rangers
LWIB: The Pirates and the Revenue-Sharing Debate, Cubs "Non-Sale Sale", Local ESPN.coms and MLB Local Digital Rights
Upcoming Biz of Baseball Interview: Emeril Lagasse
5 Things to Consider Heading Into the MLB Playoffs
Nationals Lower Much of Their 2010 Ticket Prices
New Era Releases Limited Edition Spike Lee Cap
With Extension Talk, How Pujols Stacks Up Against Other Stars
Bankruptcy Court Approves Sale of Chicago Cubs
While Nationals See Attendance Decline, Not Worst for New Stadium
(THE BIZ OF FOOTBALL)
Football: A Game of Life and Death
The New York Jets, David Clowney, and Twitter
The Biz of Football Gets Blown Up in Week 3
Verizon FiOS Offering "NFL RedZone" for Free on Oct. 4
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Favre: "I just think it’s wrong" on Fine
Record 34.8 Million Watch Giants-Cowboys Game on Monday Night Football
Interview with Dave Sims, Broadcaster for Westwood One, and the Seattle Mariners
Do Networks Make, or Lose Money Broadcasting the NFL?
(THE BIZ OF HOCKEY)
NHL Network Releases U.S. 2009-10 Live NHL Regular-Season Schedule
Judge Rejects Sale of Phoenix Coyotes to NHL, Jim Balsillie
Great One? Gretzky Steps Down as Coach of Coyotes
10 Issues to Focus on in Phoenix Coyotes Case
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).
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