Kobe Bryant already had the most popularjersey in the U.S., and now also has the most popular jersey in Europe. Kobe Bryant of the Los Angeles Lakers tops the list of most popular NBA jerseys in Europe for the second straight year. Coming off his fourth NBA title in 2009, Bryant also has the most popular jersey in the U.S. The top four most popular jerseys remain unchanged from last year with Kevin Garnett of the Boston Celtics at No. 2, Pau Gasol of the Lakers at No.3 and LeBron James of the Cleveland Cavaliers at No. 4. The Most Popular NBA Jerseys in Europe list is based on sales from retail locations across Europe during the 2008-09 NBA season. Dwyane Wade of the Miami Heat moves up three spots from last year to No. 5 and Dwight Howard of the Orlando Magic makes his first appearance on the list at No. 7. Chicago’s Joakim Noah, who visits London on Oct. 6 when the Bulls take on the Utah Jazz during NBA Europe Live presented by EA Sports , also makes his first appearance on the list. Eight of the top 15 players on the list hail from Europe. They include Tony Parker of the San Antonio Spurs (No. 6), Andrea Bargnani and Jose Calderon of the Toronto Raptors (No. 8 and No. 9, respectively), Dirk Nowitzki of the Dallas Mavericks (No. 11), Rudy Fernandez of the Portland Trailblazers (No. 12), Marco Belinelli of the Golden State Warriors (No. 13) and Noah (No.14). International players make up approximately 20 percent of NBA rosters. The NBA's merchandising business in Europe consists of over 60 partners distributing NBA products to more than 16,000 retail locations. International sales account for 30 percent of the league’s overall global merchandise business. Top 15 Most Popular NBA Jerseys in Europe: Kobe Bryant, Los Angeles Lakers Kevin Garnett, Boston Celtics Pau Gasol, Los Angeles Lakers LeBron James, Cleveland Cavaliers Dwyane Wade, Miami Heat Tony Parker, San Antonio Spurs Dwight Howard, Orlando Magic Andrea Bargnani, Toronto Raptors Jose Calderon, Toronto Raptors Paul Pierce, Boston Celtics Dirk Nowitzki, Dallas Mavericks Rudy Fernandez, Portland Trailblazers Marco Belinelli, Golden State Warriors Joakim Noah, Chicago Bulls Gilbert Arenas, Washington Wizards Source: National Basketball Association OTHER NEWS FROM THE BUSINESS OF SPORTS NETWORK (THE BIZ OF BASEBALL) Chicago Cubs Surpass 3 Million in Attendance for Sixth Season in a Row Yankee Stadium to Host Annual College Football Bowl Game Eric Wedge Fired As Manager of Cleveland Indians This Time It Counts: MLB Postseason TV Ratings Fenway Sports Group Enters Partnership with Athletes' Performance A Look Inside the Sale of the Texas Rangers LWIB: The Pirates and the Revenue-Sharing Debate, Cubs "Non-Sale Sale", Local ESPN.coms and MLB Local Digital Rights Upcoming Biz of Baseball Interview: Emeril Lagasse 5 Things to Consider Heading Into the MLB Playoffs Nationals Lower Much of Their 2010 Ticket Prices New Era Releases Limited Edition Spike Lee Cap With Extension Talk, How Pujols Stacks Up Against Other Stars Bankruptcy Court Approves Sale of Chicago Cubs While Nationals See Attendance Decline, Not Worst for New Stadium (THE BIZ OF FOOTBALL) Football: A Game of Life and Death The New York Jets, David Clowney, and Twitter The Biz of Football Gets Blown Up in Week 3 Verizon FiOS Offering "NFL RedZone" for Free on Oct. 4 "Lagasse's Stadium" Design Sets New Standard for Food and Sports Experience Raiders and Lions to Be Blacked Out in Week 3 Favre: "I just think it’s wrong" on Fine Record 34.8 Million Watch Giants-Cowboys Game on Monday Night Football Interview with Dave Sims, Broadcaster for Westwood One, and the Seattle Mariners Do Networks Make, or Lose Money Broadcasting the NFL? (THE BIZ OF HOCKEY) NHL Network Releases U.S. 2009-10 Live NHL Regular-Season Schedule Judge Rejects Sale of Phoenix Coyotes to NHL, Jim Balsillie Great One? Gretzky Steps Down as Coach of Coyotes 10 Issues to Focus on in Phoenix Coyotes Case Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided). Follow Maury Brown on Twitter Follow The Biz of Basketball on Twitter Follow the Business of Sports Network on Facebook