Turner Network Television (TNT) has added actor Rainn Wilson to star in a series of exclusive spots promoting the 2009-10 NBA season on TNT. The spots are driven by the concept of taxicab confessionals with Wilson serving as the cabbie to marquee NBA players Dwight Howard (Orlando Magic), Gilbert Arenas (Washington Wizards), Derrick Rose (Chicago Bulls) and Deron Williams (Utah Jazz).
“We are always looking for new and unique ways to promote the NBA on TNT and Rainn’s comic ability coupled with the player’s reactionary personalities will bring strong entertainment value to these spots” said Craig Barry, senior vice president/creative director of Turner Sports.
"Ever since I was growing up watching the Seattle SuperSonics I've been the hugest NBA fan. So of course I was thrilled to be working with the some worlds greatest (and tallest!) athletes,” said Wilson . “Although, I have to say, enough with this baggy shorts nonsense. Bring back the NBA hotpants look of 1979! And wh...
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